Exclusive Trading

From Niche Marketing to Fragmentation
Copyright 2005 Stephen Pierce

Financial In Market Think about something Bill Cosby said and ask yourself "how does this apply to your current marketing. Cosby stated "I don't know the key to success, but the key to failure is trying to please everyone."

While they all want to make money in how they trade, why they trade and what they trade. getting to the output requires different input and processes. By understanding this and marketing accordingly, you can more strategically and intelligently build up monster profits as you cater to the specific customized needs for each fragment. Take a look at your market Are you targeting a niche right now If not, what are the possible niches within the broader market you are targeting If you are targeting a niche, what are the possible fragments of that niche

Oriental Trading Are you trying to be everything to everybody? Are you even trying to be one specific thing to everybody?

From Niche Marketing to Fragmentation Copyright 2005 Stephen Pierce Think about something Bill Cosby said and ask yourself "how does this apply to your current marketing. Cosby stated "I don't know the key to success, but the key to failure is trying to please everyone." examine your marketing strategy and trim the fat and

Financial Forex Forex Software Re-examine your marketing strategy and trim the fat and
focus on very specific niche markets. Heck, go even further than niche marketing and fragment that niche to micro levels.

focus on very specific niche markets. Heck, go even further than niche marketing and fragment that niche to micro levels. For example there are two broad markets that relate to some of our offerings. They are "investors" and "traders". These are two very different and distinct groups of people which approach stocks and futures trading completely different. So we go to the internal niche markets of "traders" and

Trading For example there are two broad markets that relate to some
of our offerings. They are "investors" and "traders". These
are two very different and distinct groups of people which approach stocks and futures trading completely different.

If your business operates in a saturated internet market, seek niche keywords for your PPC advertising.

Trading Financial System So we go to the internal niche markets of "traders" and
look at "stock traders", "futures & commodity traders", and "forex traders".

This affiliate marketing niche program should be a product or service that most people need or want.

Day Trading In fragmenting these markets we go on a micro level to
create multiple opportunities such as "stock day traders", "emini stock day traders", "futures day traders", "index futures day traders". How about options trading? You have "stock options traders", "futures options traders" and "forex options traders."

Forex Financial Trading The The needs, wants, desired, must haves, should haves, etc of each fragmented group are different.

Fortune Make Option Trading While they all want to make money in how they trade, why
they trade and what they trade. getting to the output
requires different input and processes.

Science Of Financial Market By understanding this and marketing accordingly, you can
more strategically and intelligently build up monster
profits as you cater to the specific customized needs for
each fragment.

Future Trading Take a look at your market? Are you targeting a niche right now? If not, what are the possible niches within the broader market you are targeting? If you are targeting a niche, what are the possible fragments of that niche?

Financial Sales Services For example, many would consider Gardening to be a niche. Inside this niche you have "kinds of gardens", like the popular Japanese Garden.

Commodity Trading However, when fragmenting the Japanese Garden down on a
micro level, you have "tea gardens", "rock gardens" and
even "water gardens" which all represent "kinds of"
Japanese Gardens.

Financial Services Trading A quick look at these different kinds of Japanese Gardens
will reveal that, while they do have needs that are
similar, they have many needs that differ.

Online Forex Trading What other kinds of Gardens are there? How about "Organic Gardens"? How about a "Vegetable Garden"? What about Plants? How many different kinds of plants are there that people grow in their gardens? How could these possibly be fragmented? Perhaps "Roses" and "Tulips" could represent fragments.

Financial Portfolio Trade How about "Indoor Garden", "Outdoor Garden" or "Garden Furniture" as some other quick examples for possible fragments?

Sierra Trading Post Make sure you discover the power of going beyond the niche market and into fragmenting those niches into even smaller, more specific and specialized pieces to sure up even greater profits from stronger micro positioning.

Trading Financial Future Look to dominate fragments which can lead to dominance in
the niche. Sure, you will end up with fewer clients and customers on a fragmented level. However, these will be better clients and customers... and when it comes to fragmented marketing less is more when then are loyal.

Forex Trading Software
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Stephen Pierce provides strategies that make growing
profits in your business a fast reality. Learn how to get Marketing Momentum for real business success. To receive your free online video coaching visit: http://www.stephenlive.com

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Stephen Pierce provides strategies that make growingprofits in your business a fast reality. Learn how to get Marketing Momentum for real business success. To receive your free online video coaching visit: http://www.stephenlive.com




Contact him at http://www.stephenlive.com

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