Bentley Commerce Introduces Its
Gift and Stored Value "Scrip"
Cards as Part of Its Seamless Integrated Worldwide Barter
Processing Technology
Financial In Market SARASOTA, Fla.--(BUSINESS WIRE)--July 27, 2004--Bentley Commerce
Corporation (OTCBB:BLYC), www.bentleycommerce.com, the leader in
online barter and trade, today introduced its gift and stored value
"scrip" cards that it anticipates will soon be honored at thousands
of locations in the US and Canada, and in other countries. These
cards will be purchased by members of participating barter
exchanges with trade dollars, and then used by Cardholders to pay
for hotel and resort accommodations, and dining, just as if they
had a gift certificate for the establishment.
The Gift Card follows the introduction of Bentley Commerce's
Platinum Business Trade card, introduced last week , which is used
for debit card purchasing using barter at the point of sale, and
works off the same proprietary swipe card software technology on
new terminals provided to merchants, or uploaded to merchants'
existing supported terminals. Bentley Commerce is the first to
offer swipe card technology to seamlessly process transactions
between members of different trade exchanges, and to process
transactions internationally, facilitating foreign currency
exchange in real time.
In just four months since it became an operating company, Bentley Commerce Corp. ( BLYC) based barter and trade. Part of its success can be attributed to attracting trading partners, several who were never before involved in the barter industry, that offer high demand products and services on barter to the tens of thousands of companies that trade through the growing number of exchanges that are part of Bentley's Global Trade Alliance.
Oriental Trading The approximate 15,000 business members in the 74 exchanges that
have online access to Bentley Commerce's Global Trade Marketplace
will be able to use trade dollars they earn from sales of their
product or service to purchase Gift Cards and Scrip Cards
(electronic gift certificates) that can be used at participating
local members and restaurants, hotels and shops worldwide.
Companies that provide traditional
advertising, such as television,
radio, magazines and newspapers, or online media firms, will be
able to trade their excess inventory for gift cards branded with
their logo to offer a Loyalty or Reward program to their
advertisers and audience. Hotels will be able to trade their
perishable inventory of room, food and beverage and restaurants,
their excess seating capacity, for gift cards that can be used for
promotions, giveaways and employee benefits or rewards.
PartsAmerica.com site is operated by CSKAuto, Inc., in conjunction with its exclusive internet partner, Advance Stores Company, Incorporated. CSK operates over 1, 150 retail stores, primarily in the northern and western regions of the United States, under the trade names Checker Auto Parts, Schuck's Auto Supply and Kragen Auto Parts. Advance operates over 1, 730 retail stores, primarily in the eastern and midwestern regions of the United States, under the trade name Advance Auto Parts. CSK and Advance are exclusive retail partners for PartsAmerica.com.
Financial Forex Forex Software "Our new Gift and Scrip Card is in response to requests made by
our member exchanges to simplify their current manual scrip and
certificate programs," said Bruce Kamm, Bentley Commerce's CEO. "It
gives trade exchanges and their members exactly what they have
wanted for years: the ability to load trade dollars onto a card
that can be used as gifts, giveaways, promotions, or
for personal use at various member establishments, while being able
to track and control purchasing. This is a new service that will
increase trading and generate immediate fees for exchanges,
independent of when trade dollars loaded onto the card are
spent."
3.6 When an Instant Gift Card™ is used on an HQ Site we only check the Instant Gift Card™ code and assume the Instant Gift Card™ is being used by the recipient. Once you have received an Instant Gift Card™, please be careful with it to ensure it is not used to make any unauthorised purchases.
Trading "This is another step in Bentley Commerce providing an
integrated technology platform capable of real time trade
transaction processing worldwide," continued Mr. Kamm. "The member
companies that are already part of Bentley Commerce's Global Trade
Alliance, will be provided with Gift Cards and Scrip Cards branded
with their respective exchanges' logo, that they will load with
trade dollars from the buying member's account.
"A key component of our strategy is to attract a wide array of trading partners and teach them about the benefits of barter, " said Bruce Kamm, Bentley Commerce's CEO (www.bentleycommerce.com). "Many of our new trading partners have never been involved in the barter industry, but now see how barter can positively influence their business because of the huge upside potential. We believe that trading opportunities outside of the traditional barter industry coupled with existing and newly developing trade exchanges and their members will create exponential trade opportunities and increased revenues for these businesses, for the online exchanges participating in the Bentley Global Trade Alliance and for Bentley Commerce."
Trading Financial System "Cardholders will be able to make purchases, up to the amount of
trade dollars loaded onto their card, from members in their
exchange, as well as from members of other participating exchanges
throughout the world," said Mr. Kamm. "This should also provide
many new opportunities to expand the use of trade, as we are
providing an easy to use system that parallels similar programs in
the cash world. For example, we envision Bentley Commerce enabling
thousands of companies participating in barter and trade through
its Online Global Trade Alliance and Trade Exchange Network, as
well as media and hospitality companies, to use their own excess
capacity to fund contests, giveaways, promotions and reward
programs."
Commissioned by Stored Value Systems, Inc. (SVS), a leading national gift card supplier and transaction processor, bound teens reveals that 48% of males purchase gift cards rather than purchase gift items for their families and friends throughout the year, while females purchased about 33% gift cards rather than gift items. Stored Value Systems, Inc. is a subsidiary of Comdata(R) Corporation.
Day Trading About Bentley Commerce Corporation:
Forex Financial Trading The Bentley Commerce Corp. is a business-to-business, Internet
e-commerce company that is establishing a new marketplace and
distribution channel for worldwide barter and trade. Through the
development of a seamlessly integrated family of online barter
services, it envisions that most barter transactions can be handled
over the Internet in real time, with its proprietary VirtualBarter
software. Bentley intends to serve as a clearinghouse for barter
trades for Fortune 500 trading partners, scores of existing retail
barter exchanges that serve companies of all sizes, corporate
barter companies that serve large multinational corporations, trade
associations and their member companies, as well as media and
travel agencies.
Fortune Make Option Trading Forward-Looking Statements:
Science Of Financial Market With the exception of historical information, this news release
and accompanying information may include forward-looking statements
that involve a number of risks and uncertainties. Actual results
could differ materially from those anticipated as a result of
various risks. There are numerous factors that could contribute to
such differences, therefore such projected events and anticipated
results are not warranties or guaranties that such events will
occur or that the Company will achieve such results. For more
information about this corporation and risks involved in the
investment of their publicly traded shares, please see the
company's website(s), and/or documents filed with the SEC, which
are easily accessible in the EDGAR database system.
Future Trading Contacts
Financial Sales Services
Bentley Commerce Corporation
Bruce Kamm, 646-825-9001
bkamm@bentleycommerce.com
www.bentleycommerce.com
www.bentley.vbarter.com
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