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The Consumer Electronics Show (CES) in Las Vegas in early January 2006 was a blow-out four-day trade show attracting some 150,000 guests and 2,500 exhibitors. The trade show floor was 28 football field's worth of space and exhibits spanned 1.6 billion square feet of convention space. This dynamic trade show gave us a peek into the future of a plug and play lifestyle where we can work, play, and keep in touch when we want, where we want.

Financial In Market "The incredible momentum around these new products and services shows that the digital lifestyle has truly gone mainstream this year," Microsoft chairman Bill Gates said in his opening keynote address. "Now it's time to bring together the devices, software, and services in people's lives and take all these experiences to the next level."

find locations, including CyberLink's booth and many of its partner companies booths at the coming CeBIT, the world s largest computer trade show.

Oriental Trading To introduce the latest technologies, the most effective trade show displays combined drama, creativity and design to broadcast their message and pound home their brand awareness. On the other hand, there were trade show exhibits that lacked creativity and pizzazz and went virtually unnoticed by the milling show floor throng.
Clients who want their trade show appearance to make a dramatic impact often ask about the traits of a trade show booth that hits it big on all cylinders. They want to know what the innovative trade show leaders do differently and how they can also stand out against the competition.
Event Marketer covered the CES show and ranked the trade show booths as to their appeal. Just a few of their favorites were AOL, Dolby and Daewoo. Here are a few pointers that resulted from why they picked these trade show exhibits:

Dick Wheeler One of the keys to trade show success is the training of your booth staff. Each trade show requires a specific marketing message targeted to a unique prospect and an exhibiting staff that can communicate with that audience. In order to take advantage of your trade show appearance, it is crucial to have a knowledgeable, qualified and highly trained sales staff at your trade show booth.

Financial Forex Forex Software 1. Have your trade show booth provide a valuable service to attendees
AOL scored big when they offered their high speed Internet service free to all weary
trade show goers. Attendees found a comfortable place to relax, check their email, and surf the web. While this was going on, AOL got to showcase their company's services such as music on demand, Mobile, AIM, and City Guide. This was a win-win situation that helped trade show attendees check in with their offices in real time while appreciating AOL as their host.

Before the trade show, rehearsals and training sessions for your exhibiting staff are essential to maximize the leads and visitor sales potential at a trade show. 1. Hire an exhibit staff trainer before the trade show. 2. Have a trainer in the booth to set up procedures and monitor booth activity. 3. Provide incentives (to stimulate tradeshow booth traffic, give a gift coupon out every hour).

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2. Find a location that stands apart from the crowd
AOL was inside the concierge tent and therefore got lots of exposure and foot traffic. They commanded a corner in the concierge tent which was located in the parking lot outside the main hall. Their entry had a 20-screen TV wall showing brand logos and concert videos. There were 20 laptops for guests to use and six were mounted on mechanical arms, which could be reached by attendees relaxing in comfortable chairs.

Why rent expensive trade show flooring when you can purchase genuine natural fiber carpets and rugs at a fraction of the rental cost (starting at $1. sq ft). Own a custom trade show carpet that really makes your booth stand out! An impressive exhibit flooring can give your trade show booth that finished look that sets you apart from the competition.

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3. Find creative ways to be "in the moment". AOL corporate executives off site were able to view the inside of their trade show booth as a web camera filmed the action inside their booth at the show in real time. They could critique booth activity in real time and coach exhibit personnel on traffic flow, visitor reactions and fresh ideas for engaging prospects.

An impressive exhibit flooring can give your trade show booth that finished look that sets you apart from the competition. Trade show carpets and rugs from Natural Area Rugs can help your booth stand out.

Day Trading 4. Use eye-catching designs, shapes and tension fabrics. Daewoo used a large wall constructed of 17 LCD screens with 36 fabric screens with rear-projected graphics as its focal point. Huge fin-shaped tension fabric structures with custom lighting lined TV display stands at the sides of the exhibit. They used a logo laden two-sided tower perched on top of the info desk at the entrance with 10 LCD screens built into the pillar. Visitors were fascinated by the compelling visual drama.

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5. Create a space for attendees to try out your products. Dolby had a gaming zone that allowed guests to try out their new Xbox 360 racing game, Burnout. The Xbox's Dolby Digital sound was like a beckon that cast a spell on visitors alluring them to the trade show booth.

Fortune Make Option Trading Remember that by incorporating movement, color, lights and action in your trade show booth you get to showcase new technology while entertaining and mesmerizing your guests. Techniques such as these can make for an unforgettable trade show experience.

Science Of Financial Market Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California. The firm is a full-service premiere trade show exhibit, graphics and management services company with major showrooms in Sacramento and Sunnyvale, California. Go to http://www.proexhibits.com

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Financial Sales Services Dick Wheeler is President of Professional Exhibits & Graphics headquartered in Sunnyvale, California. He has over 20 years experience in sales and marketing and has won numerous awards. His firm is a full-service premiere trade show exhibit, graphics and management services company with major showrooms in Sacramento and Sunnyvale, California.

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