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24/7 Real Media Announces A Reverse Split

NEW YORK -- February 17, 2004 -- 24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, announced today its Board of Directors has approved a 1-for-5 reverse split of its common stock. The Board acted in accordance with the approval given by the Company's stockholders at the 2003 Annual Meeting of Stockholders.

The Company's common stock is expected to begin trading on a post-split basis on February 27, 2004, under the temporary trading symbol "TFSMD" for approximately 20 trading days before reverting back to "TFSM" on or about March 26, 2004.

As a result of the reverse stock split, every five shares of 24/7 Real Media common stock will be combined into one share of common stock. The reverse stock split affects all the Company's common stock, preferred stock, stock options, warrants and other equity-linked instruments outstanding immediately prior to the effective date of the reverse stock split.

Any fractional share resulting from the reverse stock split would be rounded up to the nearest whole share. The reverse split will reduce the number of shares of the Company's common stock outstanding from approximately 127 million to approximately 25 million shares.

The Bank of New York is acting as exchange agent for the reverse split, and will send letters of transmittal to registered stockholders instructing them on how to exchange their stock certificates.

About 24/7 Real Media, Inc.
24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com. 24/7 Real Media: Delivering today, Defining tomorrow.

For more information, please contact:

Investor Relations
Trc N. Nguyen
VP, Investor Relations
Stern & Co.
Telephone: 212-888-0044
Email: tnguyen@sternco.com

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