Exclusive Trading

Barron's Names Scottrade as Best Online Broker for Novice Investors

Magazine Ranked Firms' Suitability for `First-Time' Investors

ST. LOUIS--(BUSINESS WIRE)--June 9, 2004--Scottrade, a leading online brokerage, today announced that Barron's, the Dow Jones Business and Financial Weekly, named Scottrade and SiebertNet the most suitable online brokers for novice investors in its June 7 issue.
The magazine considered that novice investors need a combination of low initial-balance requirements, low fees, easy-to-use planning tools and investing-education tools.

"Scottrade's barriers to entry are minimal - an account can be opened with just $500, and there are no maintenance levies," reporter Theresa Carey wrote.

Scottrade ranked ahead of Charles Schwab (6th), E*Trade Financial (7th), Fidelity (8th), Ameritrade (9th) and TD Waterhouse (11th).

"Scottrade is pleased to be recognized by Barron's in this category," said Scottrade CEO Rodger Riney. "Throughout Scottrade's 24-year history we have focused on finding ways to make it easier for our customers to trade, by maintaining low commissions, no inactivity fees and easy-to-use tools - for novices and seasoned investors."

About Scottrade

Established in 1980, Scottrade (formerly Scottsdale Securities, Inc.) is a leader in online investing and is currently ranked Highest in Investor Satisfaction with Online Trading Services by J.D. Power and Associates (www.jdpower.com). The September 2003 announcement was the fourth consecutive time Scottrade has received the honor.

The firm serves individual investors who are comfortable making their own investment decisions.

Scottrade is unique in the industry because it boasts very low commission rates while offering easily accessible, local branch office support of online trading in 211 locations nationwide.

Scottrade.com is the online trading site of Scottrade and offers customers the convenience of placing market orders online for just $7 per trade. In addition to its online capabilities, Scottrade staffs each branch location with a licensed branch manager plus additional brokers and assistants.

Customers may place trades assisted by a broker or through the firm's state-of-the-art electronic order entry and account access systems. Touchtone telephone trading is available 24 hours a day, seven days a week. For the lowest commission rates, customers can trade stocks on the Internet at www.scottrade.com. Scottrade's trading site offers free Dow Jones Real-Time Streaming News for Investors and real-time streaming quotes and charts. Scottrade also offers a Chinese version of its Web site at http://chinese.scottrade.com.

Contacts


Scottrade
Kelly Doria, 314-965-1555 Ext. 1231
Fax: 314-543-6280
kdoria@scottrade.com

[ Comment, Edit or Article Submission ]